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Courting new shoppers can be a hit or miss proposition for many entrepreneurs, especially when they have limited marketing dollars.

For startup entrepreneurs such as Priscilla Everett, a beekeeper and founder of Made By Bees, the perfect channel to get her name beyond her local Brockville, Ont., market turned out to be a Montreal-based subscription service called Little Life Box.

“I knew if I wanted to take the business to the next level I would need more exposure,” Everett said. “I also knew subscription boxes were becoming quite popular and figured it was a good way to get a name for my beeswax wrap out there at very little cost.”

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